FAQs

If we haven’t answered your question here, please drop us a line at hello@cowsaboutcambridge.co.uk

Q. What is Cows about Cambridge?

Cows about Cambridge is a stunning, free, public art trail of 90 individually designed Cow sculptures in Cambridge. Crafted by regional professional, emerging and, as yet, undiscovered artists, it weaves its way across Cambridge from 28th June – 4th September 21, encouraging local people to explore and enjoy their city from an exciting new perspective.

Forming a trail of discovery, the sculptures provide an exceptional, creative opportunity to engage people in important topics – from environmental issues and the natural world, to citizenship, and health and wellbeing, to name a few.

An inspirational Learning Programme gives schools, colleges and community youth groups the chance to take part with their own mini moo Cow sculptures. Businesses and individuals can support them by becoming a sponsor of a mini moo in our Friends of Cows about Cambridge family.

After entertaining and getting people outdoors, walking more, and sharing their stories, the herd of sculptures come together for a special farewell event. It gives everyone a last chance to see the Cows, meet some of the artists involved, and maybe choose one to bid for at the charity auction!

When the art trail ends the legacy of Cows about Cambridge continues as many of the sculptures take centre stage at a glittering auction, to raise vital funds for Break (Registered Charity No 286650). Break make life better for vulnerable young people and families across East Anglia.

Q. How can I plan my route around the trail?

To plan your route please pick up a trail map or download the app.

The trail maps can be picked up from our main hubs at The Grafton and Lion Yard as well as most of the mini moo locations, many of the hotels, local museums and the Cambridge Ambassadors will also be able to help you. There is a suggested donation of £1 a map to Break charity.

If you’re out and about in Cambridge, Break’s Cow is located in The Grafton and has a contactless reader installed – simply tap to donate to Break. Alternatively, text COWS to 70085 to donate £3. Texts cost £3 plus one standard rate message.

The Cows about Cambridge app (available from the App Store and Google Play) enables you to find the cows, unlock the sculptures and collect rewards to redeem locally.  From discount vouchers to a free swim in the pool these rewards are really worth redeeming and making your summer very special.

Please note that some of the museums are not open everyday and to find out the times you can check this link.

Q. What do I do if I find a damaged sculpture?

If you find a cow looking a little ‘pail’ on the trail please call 01223 458282 (Monday – Friday 9am – 5.15pm) or 0300 303 8389 (out of hours). Please include details of the cow name, location and the damage detail.

Thank Moo!

Q. It says on your marketing there are 90 cows but the app says 89, why is this?

There are 90 cows as the Cowmunity project in the Grafton has a mini trash moo! It is not on the app separately so it is a little bonus!

For more bonus mini moos – you can visit Duxford museum and see Reims and the Break charity shop in Sawston to see our Pink Cow!

Q. Will I need to pay to see the mini moos? Will I need to book?

You do not need to pay to see any of the cows on our trail.  However due to Covid restrictions there are some locations that need you to book a time slot. These locations need you to book Fitzwilliam Museum and Sedgwick Museum of Earth Sciences.  For all other locations inside you will need to look at their opening times on their websites.

Thank Moo!

Q. Why is the sculpture a cow?

The Cow sculpture has been specially commissioned and created just for Cambridge. It is inspired by the rare Red Poll cattle breed, which in the warmer months you can find grazing on Midsummer Common.

It’s an unusual 3D canvas for artists and young people to transform with beautiful artwork. The sculpture is also a platform to encourage debate and discussion; each design will tell a story and it’s an exceptional opportunity to start conversations about important topics – from environmental issues and the natural world, to citizenship, and health and wellbeing, to name a few.

Q. Who is behind Cows about Cambridge?

Wild in Art and Break are producing Cows about Cambridge. They are supported by inaugural sponsor and Principal Partner, Cambridge Business Improvement District (BID) and official travel partner, Thameslink.

Wild in Art and Break are responsible for delivering all aspects of the event, from securing the sponsorship, running the Art and Learning Programmes, the operations and logistics, event management and marketing. The charity beneficiary is Break (Registered Charity No 286650).

Q. How is it being funded?

Staging large-scale events requires a lot of upfront investment. The support of companies to take up sponsorship packages is critical.

The private sector funds the event by purchasing sponsorship packages ranging from £7k to up to £50k.

Sponsorship is a business development opportunity offering the chance for companies to raise their profile, gain access to new customers and generate sales, develop new key stakeholder relationships and realise their corporate social responsibility. It’s also an opportunity to engender employee loyalty, help promote health and wellbeing, and to be a part of a fun and family-friendly initiative that promotes community cohesion and showcases the creativity of Cambridge.

The money from the purchase of sponsorship packages goes towards covering the cost of manufacturing the sculpture, paying the artists who decorate the sculptures, and the entire event infrastructure, operations and logistics for putting the sculptures on the streets, and all Cows about Cambridge associated events.

Q. How does the event work?

A feel-good campaign we can all be proud of, Cows about Cambridge connects corporate, public and community partners around the city, providing a new and uniquely creative avenue for collaboration. All while supporting a local charity.

Businesses, community groups and education establishments are invited to sponsor a blank Cow sculpture – the 3D canvas!

New and established artists were invited to submit designs to transform the blank Cow with individual artworks. Design ideas were presented to sponsors in September 2019 who each selected their favourite. Successful artists were commissioned to apply their designs – ranging from traditional to new media, fine art to illustration, graffiti and mosaic – to the sculptures.

Once all the Cows are decorated, they appear in our streets, parks and open spaces in a free 10-week art trail. Residents and visitors, young and old, will explore the trail using a bespoke Cows about Cambridge map and mobile app. These help them navigate around the city, discover new places and unlock exciting rewards and discounts provided by sponsors.

After entertaining and getting people outdoors, walking more, and sharing their stories, the herd of sculptures come together for a special farewell event. It gives everyone a last chance to see the Cows, meet some of the artists involved, and maybe choose one to bid for at the charity auction!

When the art trail ends the legacy of Cows about Cambridge continues as many of the sculptures take centre stage at a glittering auction to raise vital funds for Break (Registered Charity No 286650).

Q. How can I get involved?

We are on the look out for some great volunteers to join our Moo Crew! The jobs will range from moving cows, being an ambassador for the trail and answering questions, keeping the cows clean and helping at events.  If you would like to volunteer then please email fundraising@break-charity.org or call 01603 670100.

We also have some sponsorship opportunities for businesses with our farewell event and auction.  If you are interested in either of these events please contact our sponsorship team ellie@wildinart.co.uk and julie@wildinart.co.uk.

Finally if you are interested in purchasing at auction then do get in touch with the team via hello@cowsaboutcambridge.co.uk to find out how to purchase tickets.

Q. What happens to the Cow sculptures at the end of the art trail?

The Cows come together for a special farewell event soon after the trail finishes. It gives everyone a last chance to see the Cows, meet some of the artists involved, and maybe choose one to bid for at the charity auction!

Many of the Cow sculptures take centre stage at a glittering auction to raise vital funds for Break (Registered Charity No 286650).

The Learning Programme’s mini moo Cows and the sculptures decorated by community groups will be returned to the schools and communities that created them. They are a permanent reminder and legacy of their achievements.

Q. I am interested in purchasing a large sculpture at auction, how much do they sell for and how do I go about it?

While it is difficult to assess the likely amount that any sculpture may sell for, bidding will begin in the region of £2000-3000. However, prices realised could be higher and we expect a number of sculptures to sell for considerably more

You can contact hello@cowsaboutcambridge.co.uk to register your interest in a cow sculpture. The auction is on 23rd September 21 and all money raised will go to East Anglia children’s charity Break.

Q. How much is likely to be raised for the charity and what will it be used for?

It is anticipated that Cows about Cambridge will raise significant funds for the charity. The money will be used by Break to support young people moving on from care in Cambridgeshire.

Break actively supports them to live independently after leaving the care system at only 18 years old. This is key because care leavers have traditionally been some of the most vulnerable people in society, experiencing high levels of homelessness, isolation and mental health issues.

Break aims to address these issues and fulfil the role of an extended family for care leavers, supporting them as they make the transition to adulthood.

Q. Why was Cows about Cambridge postponed?

Cows about Cambridge has been postponed for the time being as a precautionary measure to help minimise the spread of Covid-19 (Coronavirus).

Although the art trail is predominantly outdoors, there are some locations and events where close indoor contact is unavoidable and therefore this presents a risk.

Art trails attract many thousands of families and visitors of all ages and we want to ensure that the health and wellbeing of our trail-goers, visitors and staff is our first priority.

Who decided to postpone Cows about Cambridge?

This decision has been taken in consultation with our key partners Wild in Art, Cambridge BID and Break.

When will Cows about Cambridge take place?

As with other events based organisations around the UK we continue to monitor the situation as it develops. We will share a new launch date in due course.

Where can we find updates?

To be the first to hear about news and updates from Cows about Cambridge please sign up for our newsletter at https://cowsaboutcambridge.co.uk or follow us on social media @CowsaboutCambs

Q. What are the Cow sculptures made of?

Wild in Art sculptures are designed as a canvas for art and are made of lightweight, fire-resistant fibreglass.

Q. What do the Cow sculptures measure?

The large Cow is approximately 1.34m tall, 2.13m in length and 0.55m wide. A mini moo is approximately 0.75m tall and 1.6m in length

The large Cows weigh approximately 45kg. Mini moos are approximately 25kg.

Q. What is the environmental impact of the sculptures and the plinth?

The sculptures don’t go to landfill; all large sculptures are works of art and find their forever homes through the auction process or with the community group that created them, leaving a legacy from the project and can be enjoyed for year’s to come. The mini moo sculptures go back to the schools and clubs that created them to be displayed on their premises.

Wild in Art continue to investigate alternatives to fibreglass. Part of our Research and Development budget is dedicated to looking at alternatives to fibreglass sculptures.

Concrete plinths are often the most effective method for anchoring and displaying the sculptures safely and securely. We endeavour to reuse concrete plinths across our events and the team are currently testing recyclable plinths made from waste plastic.

Q. Is the Cambridge Cow a new sculpture for Wild in Art?

Yes. Although we’ve created Cow sculptures before, the Cow for Cows about Cambridge has been specially designed for this event. It is inspired by rare Red Poll cattle breed, which in the warmer months you can find grazing on Cambridge’s Midsummer Common.

Q. What is Wild in Art’s environmental impact ethos?

Wild in Art believes all businesses should adhere to a good environmental practice and operate in a sustainable manner. Wild in Art are therefore committed to reducing their environmental impact and continually improving our environmental performance as an integral and fundamental part of our business strategy and operating methods.

It is their priority to encourage partners, customers, suppliers and all business associates to do the same. Not only is this sound commercial sense for all; it is also a matter of delivering on our duty of care towards future generations.

Examples of putting our Environmental Policy into practice include:

  • The team taking public transport wherever possible.
  • Facilities to recycle paper and other items in our offices.
  • Using suppliers and commissioning artists that are local to our events wherever possible.
  • Using manufactures in the UK for sculptures and merchandise when feasible.
  • For every large sculpture we exhibit, three trees will be planted by to help recover the Atlantic Rainforest in Brazil as part of a project by Durrell Wildlife Conservation Trust and their partners at Instituto de Pesquisas Ecoló More information about the initiative can be found at: durrell.org/wildlife/atlantic.

 

 

 

Cows about Cambridge 2021

Cows about Cambridge 2021