Cambridge businesses are milking a high-profile opportunity to engage with thousands of residents through an extraordinary art event that will benefit local communities.
Seventeen businesses are today being announced as the first corporate Sponsors for Cows about Cambridge, one of the largest mass participation art events ever to come to the city. This world-class public art trail will be live for ten weeks from 30 March – 6 June 2020. It is expected to reach 350,000 residents and visitors while raising around £250,000 for local children’s charity, Break and generating more than £8m of economic value for the region.
In order of sign up, the businesses are: Cambridge Business Improvement District (BID), The Gonville Hotel, Aspiration Europe, The Grafton, Cambridge Leisure, The Lion Yard Shopping Centre, 10 Creative, Anglia Ruskin University, Bidwells, John Lewis, The Ridgeon Group, Stagecoach East, Ashtons Legal, Cambridge Assessment, Lanpro, Cambridge Distillery, Deloitte UK.
More than 50 individually designed Cow sculptures will form a trail of discovery across the city next spring, encouraging residents and employees from Cambridge and the surrounding areas to explore their environment from an exciting new perspective – while promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues.
Schools and colleges are also invited to adopt and design their own ‘mini moos’, as part of a county-wide Learning Programme. Community groups also have the opportunity to tell their stories by working with a regional artist to decorate their very own Cow.
Cows about Cambridge is delivered by creative producers Wild in Art in partnership with local children’s charity Break, and is supported by inaugural sponsor and Principal Partner, Cambridge Business Improvement District (BID).