Local artists, businesses, schools, and community groups are all invited to become part of an udderly unique art event that’s coming to Cambridge in spring 2020.
Called ‘Cows about Cambridge’, this innovative project will be one of the largest mass-participation art events ever to be held in the city. Some 50 full-size Cow sculptures, each one individually designed by an artist and sponsored by a business, will form a trail of discovery across Cambridge from 30 March until 6 June 2020, encouraging local people to explore and enjoy their environment from an exciting new perspective.
The 10-week art trail will be delivered by creative producers Wild in Art in partnership with local children’s charity Break, and is supported by inaugural sponsor and Principal Partner, Cambridge Business Improvement District (BID). It’s expected to create a feel-good factor for the region, while generating more than £8 million of economic value, promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues. After entertaining and bringing together communities, the legacy of Cows about Cambridge continues as many of the sculptures will be auctioned to raise vital funds for Break.
Cows about Cambridge will involve a large cross-section of the Cambridgeshire community. Schools and colleges will be invited to adopt and design their own ‘mini moos’, as part of a county-wide Learning Programme. Community groups will also have the opportunity to tell their stories by working with a regional artist to decorate their very own Cow.
Wild in Art has a track record of delivering world-class events that entertain, enrich, inform and leave a lasting legacy. Recent work includes the award-winning Bee in the City for Manchester, Snailspace in Brighton, and GoGoHares in Norfolk, the third in a trilogy of GoGo events with Break.