Local people with an interest in art can learn how to paint a 3D life-size Cow, by watching artists at work in The Grafton, every day until mid-December.
Cows about Cambridge has opened Herd HQ at the shopping centre, providing a venue where local artists can decorate some of the 40+ Cow sculptures that will be revealed on the city-wide trail of discovery. Members of the public are invited to visit The Grafton to take a sneak peek or ‘Moo View’ of the artists at work.
John O’Shea, centre manager at The Grafton, an official supporter of Cows about Cambridge, said: “We’re delighted that Herd HQ is finally up and running at the shopping centre. The launch of this exciting initiative is still a few months away, but we feel privileged that the local community can see, first-hand, what is happening to get the cows ready for the 10-week trail in March 2020.Being able to see some of Cambridge’s finest local artists at work in such a way is a unique opportunity and we’re looking forward to seeing some of these masterpieces come to life over the coming weeks.”
Peter Marron, Cows about Cambridge Project Manager, added: “We’re at a really exciting stage of the project and we’re delighted that with The Grafton’s support, artists are able to collaborate and create in a fantastic space. It also means that you can enjoy a look through the windows and behind the scenes of Herd HQ as you shop for Christmas presents. And if you like what you see, there’s an option to do something moo-vellous as you pass by – simply tap to donate to Break, the children’s charity benefiting from the funds raised on the art trail.”
The art trail will be delivered by creative producers Wild in Art in partnership with local children’s charity Break, and is supported by inaugural sponsor and Principal Partner, Cambridge Business Improvement District (BID). It’s expected to create a feel-good factor for the region, while generating more than £8 million of economic value, promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues. After entertaining and bringing together communities, the legacy of Cows about Cambridge continues as many of the sculptures will be auctioned to raise vital funds for Break.