UDDERLY GOOD NEWS: THE COWS ARE COMING!
Colourful Cow sculptures will soon create a feel-good factor in the streets and public spaces of Cambridge as the city’s much-awaited art trail, Cows about Cambridge, prepares to launch on Monday 28 June 2021.
Some 40 decorated Cow sculptures and 45 mini moos will be put out to pasture for 10 weeks so that local residents and visitors to the city can enjoy moo-vement and exercise, as they navigate the free trail to discover the inspirational designs that regional artists, schools and community groups have painted and collaged on to these 3D canvasses.
Produced by global public art event producers Wild in Art in partnership with children’s charity Break, and in association with principal partner Cambridge Business Improvement District (BID) and travel partner Thameslink, the trail was all set to go live in March 2020 when the first lockdown hit. Since then, the decorated fibreglass Cows have been waiting in the stalls, ready to support the city’s recovery from the pandemic. The discovery trail, which incorporates many outdoor locations, will offer a family-friendly and socially distanced form of exercise. It will help locals to reconnect with their city, while also promoting climate conversations, and supporting the arts – a sector hugely impacted by Covid.
After the trail closes on Saturday 4 September 2021 the large Cow sculptures will be auctioned to raise money for Break, while the mini moos will find forever homes back with the schools and community groups that created them.
Charlie Langhorne, Managing Director and Co-founder of Wild in Art explained, “Our Cow sculptures are modelled on the Red Poll cattle that graze Cambridge meadows. They’re much more than simply works of art that will be enjoyed for years to come – they will inspire people to enjoy the city in a Covid-friendly way, and they’ll also stimulate important discussions about the environment and climate change. The team is delighted to be back in Cambridge, working with the city, its businesses and the creative community to produce this event.”
Ian Sandison, CEO of Cambridge BID added, “There’s no doubt that the past year has been exceptionally difficult for many of our city businesses and households. As we begin, finally, to look to the future, we hope that this spectacular art trail will bring some colour and creativity to our streets, and a sense of optimism.”
Tom Moran, Managing Director of Thameslink & Great Northern said, “We’re proud to be supporting the City of Cambridge and this event. The design on the sculpture we have sponsored ‘Strength in Numbers’ demonstrates the mental resilience and support each individual brings when linked together, and reflects how many people are feeling right now. We hope this piece brings happiness and look forward to seeing people when they’re out and about on the trail this summer.”
A limited number of Cow sponsorships are still available. Businesses interested in supporting the event should contact Julie Gaskell, Head of Partnerships at Wild in Art, on 07768 038912 or firstname.lastname@example.org.